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The Marketing Power of Branded Carry Handles: How to Stand Out

Posted: 7/6/23 | Shop:  Labels | Category:  How-To's, Workplace | By: 

The Marketing Power of Branded Carry Handles: How to Stand Out

Businesses are always looking for a way to distinguish themselves from competitors. Customized adhesive carry handles are a simple, affordable way to improve branding and sales. How can attaching these heavy-duty tape handles to large packages and boxes help build your brand? Let’s examine the marketing benefits of adhesive carry handles.

Influencing Others

Just like personalized bags and boxes, carry handles are a platform ripe for promotional opportunities. You can print your store’s logo, a seasonal message or anything else on a tape handle; take advantage of the long, narrow design and get the logo printed multiple times so it’s visible from any angle. You can even add the branding of the specific product it’s meant to carry, which improves customer association.

Furthermore, by attaching it directly to the primary packaging you won’t be shoving the product itself into a separate box or bag. This means that, as customers walk to the parking lot, others walking in will get a first-hand view of what they just bought. As noted by the Kellogg School of Management, this “visual influence” makes people more likely to buy what they see. 

Be Eco-Friendly

Many customers want to shop with organizations that look out for the environment. The Global Sustainability Study 2021 reported that, in the previous five years, 60% of people worldwide said that sustainability is an important factor when making purchases. Branded tape handles demonstrate that you’re eco-conscious and associate your logo with this positive image. You can directly add the handles to the packaging or offer them as an option at checkout.

For some businesses, alternative carry options are a must due to state or municipal plastic bag bans. Instead of treating these bans like a hassle, turn them into a promotional advantage with logo carry handles that tout your commitment to the environment and your customers. People are more likely to remember your business than those who use plain white handles or no handles at all.

Customer Convenience

In addition to helping future sales, a branded carry handle can have an immediate effect. Simply by making products easier to carry, you increase the likelihood of people buying them. The National Retail Federation says that, for 52% of shoppers, convenience is a factor in at least half their purchases. What could be more convenient and useful than grabbing a carry handle rather than maneuvering a large box or container? Some carry handles have a weight capacity of up to 50 pounds, meaning you won’t have to worry about breakage. And with more people grabbing these products off the shelf, that means more potential customers will see your logo.

Carry Your Brand to Greater Heights

As you can see, there are good reasons to use imprinted carry handles as part of your marketing efforts. The Supplies Shops can customize tape package handles for any need.


How Label Printing for Shipping Helps the Customer Experience

Posted: 6/15/23 | Shop:  Labels | Category:  How-To's, Workplace | By: 

The Impact of Shipping and Handling Labels on Customer Experience

Almost every year, more consumers and businesses are getting items shipped to them. According to Digital Commerce 360, U.S. e-commerce topped one trillion for the first time in 2022. That doesn’t include in-person orders, documents, testing samples and other items that require shipping. Read More >


The Benefits of Color-Coded Filing Labels

Posted: 5/25/23 | Shop:  Filing | Category:  Filing Supplies, How-To's | By: 

Why to Use Color-Coded Filing Labels

The Benefits of Color-Coded Filing Labels

More and more businesses are turning to color-coded file management to streamline their record-keeping process. Assigning different colored labels for filing folders, which are often linked to indexing letters and numbers, has advantages for almost every type of organization. Whether you run a law firm, bank, medical office or government agency, you can experience the benefits of color-coded filing.  Read More >


Understanding the Different Types of Shipping Labels for Your Products

Posted: 5/25/23 | Shop:  Facility, Labels | Category:  How-To's, Workplace | By: 

Understanding the Different Types of Shipping Labels for Your Products

A lot of different things get shipped in the modern economy; this means there are a lot of different labels. Whether you’re sending books, food, athletic equipment or hazardous waste, using the correct shipping label stickers will help items arrive promptly and safely. Read More >


Sales Tax and Tax Exempt: The Ins and Outs

Posted: 5/15/23 | Shop:  Business Forms | Category:  Forms | By: 

Guide to Sales Tax and Tax Exemption 

Sales tax is one of the most common ways for state and local governments to collect money — and it can add up to significant amounts depending on what kinds of purchases you make. However, there are situations where individuals, organizations and businesses can get a sales tax exemption. The Supplies Shops has the information you need to know about sales tax and tax-exempt status so you pay the proper amount each year.

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How to Track Your Online Order – The Supplies Shops

Posted: 3/17/23 | Shop:  Business Forms, Envelopes, Facility, Filing, Labels, Medical Professionals, Tape | Category:  How-To's, Workplace | By: 

A Guide to Tracking Your Online Order

Your shopping experience doesn’t end when your order is placed. According to Project 44, 66% of shoppers say the delivery experience is a big factor when choosing where to shop, and 40% say the most memorable part of a brand experience comes post-purchase.

Order tracking is one way to improve the fulfillment process and help build customer relationships. In fact, it’s practically mandatory in the modern e-commerce world. Here’s why order tracking matters and how customers can stay in the loop when it comes to their packages.

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End Tab vs. Top Tab Folder System – The Supplies Shops

Posted: 3/17/23 | Shop:  Filing | Category:  Filing Supplies | By: 

End Tab vs. Top Tab Folders

Hundreds of file folder styles are available to store and manage important documents. However, before browsing the many options, you must decide where to use end tab folders or top tab folders. Both are effective file storage methods in the right situation — but in the wrong situation, they can become a real hassle. The office supply experts at The Supplies Shops have the answers to help you create a successful filing system.

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Benefits of Custom-Printed Tape – The Supplies Shops

Posted: 3/17/23 | Shop:  Tape | Category:  Uncategorized | By: 

Benefits of Using Custom-Printed Tape

Are you looking for a way to elevate your business’s branding without changing your day-to-day routines and practices? Custom-printed tape can help you do just that. By having packaging tape printed with your logo or personalized message on its backing, you can effectively enhance your marketing strategy.

Future Market Insights estimates the custom packing tape market valuation will rise to $55 billion by 2032. Clearly, more and more businesses are discovering the advantages of custom-printed tape. Here are seven ways you can benefit from using custom-printed tape.

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Common Types of Adhesive Tape – The Supplies Shops

Posted: 3/17/23 | Shop:  Tape | Category:  Supplies Shops Product Highlights, Workplace | By: 

Types of Adhesive Tape

From the small roll of tape on your desk to powerful tape that can seal against water leaks, there are a variety of tapes to choose from. At The Supplies Shops, you can purchase dozens of varieties of tape designed for various projects and purposes. But which tape is best for which situation? In this guide, we’ll look at some of the most common adhesive tapes used in office and industrial settings.

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Ways to Repurpose Office Supplies – The Supplies Shops

Posted: 3/17/23 | Category:  How-To's, Supplies Shops Product Highlights, Workplace | By: 

Buying office supplies in bulk can be a great way to save money. However, in some cases, that can mean thousands of rubber bands or paper clips just sitting around unused.

The good news is that many office supplies can be repurposed instead of taking up closet space or being thrown out. If you overestimated an office supply order or suddenly no longer need certain items, these ideas for extra office supplies will reduce waste and add some utilitarian style to your workspace or home.

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