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The Marketing Power of Branded Carry Handles: How to Stand Out

Posted: 7/6/23 | Shop:  Labels | Category:  How-To's, Workplace | By: 

The Marketing Power of Branded Carry Handles: How to Stand Out

Businesses are always looking for a way to distinguish themselves from competitors. Customized adhesive carry handles are a simple, affordable way to improve branding and sales. How can attaching these heavy-duty tape handles to large packages and boxes help build your brand? Let’s examine the marketing benefits of adhesive carry handles.

Influencing Others

Just like personalized bags and boxes, carry handles are a platform ripe for promotional opportunities. You can print your store’s logo, a seasonal message or anything else on a tape handle; take advantage of the long, narrow design and get the logo printed multiple times so it’s visible from any angle. You can even add the branding of the specific product it’s meant to carry, which improves customer association.

Furthermore, by attaching it directly to the primary packaging you won’t be shoving the product itself into a separate box or bag. This means that, as customers walk to the parking lot, others walking in will get a first-hand view of what they just bought. As noted by the Kellogg School of Management, this “visual influence” makes people more likely to buy what they see. 

Be Eco-Friendly

Many customers want to shop with organizations that look out for the environment. The Global Sustainability Study 2021 reported that, in the previous five years, 60% of people worldwide said that sustainability is an important factor when making purchases. Branded tape handles demonstrate that you’re eco-conscious and associate your logo with this positive image. You can directly add the handles to the packaging or offer them as an option at checkout.

For some businesses, alternative carry options are a must due to state or municipal plastic bag bans. Instead of treating these bans like a hassle, turn them into a promotional advantage with logo carry handles that tout your commitment to the environment and your customers. People are more likely to remember your business than those who use plain white handles or no handles at all.

Customer Convenience

In addition to helping future sales, a branded carry handle can have an immediate effect. Simply by making products easier to carry, you increase the likelihood of people buying them. The National Retail Federation says that, for 52% of shoppers, convenience is a factor in at least half their purchases. What could be more convenient and useful than grabbing a carry handle rather than maneuvering a large box or container? Some carry handles have a weight capacity of up to 50 pounds, meaning you won’t have to worry about breakage. And with more people grabbing these products off the shelf, that means more potential customers will see your logo.

Carry Your Brand to Greater Heights

As you can see, there are good reasons to use imprinted carry handles as part of your marketing efforts. The Supplies Shops can customize tape package handles for any need.

How Label Printing for Shipping Helps the Customer Experience

Posted: 6/15/23 | Shop:  Labels | Category:  How-To's, Workplace | By: 

The Impact of Shipping and Handling Labels on Customer Experience

Almost every year, more consumers and businesses are getting items shipped to them. According to Digital Commerce 360, U.S. e-commerce topped one trillion for the first time in 2022. That doesn’t include in-person orders, documents, testing samples and other items that require shipping. Read More >

Understanding the Different Types of Shipping Labels for Your Products

Posted: 5/25/23 | Shop:  Facility, Labels | Category:  How-To's, Workplace | By: 

Understanding the Different Types of Shipping Labels for Your Products

A lot of different things get shipped in the modern economy; this means there are a lot of different labels. Whether you’re sending books, food, athletic equipment or hazardous waste, using the correct shipping label stickers will help items arrive promptly and safely. Read More >

How to Track Your Online Order – The Supplies Shops

Posted: 3/17/23 | Shop:  Business Forms, Envelopes, Facility, Filing, Labels, Medical Professionals, Tape | Category:  How-To's, Workplace | By: 

A Guide to Tracking Your Online Order

Your shopping experience doesn’t end when your order is placed. According to Project 44, 66% of shoppers say the delivery experience is a big factor when choosing where to shop, and 40% say the most memorable part of a brand experience comes post-purchase.

Order tracking is one way to improve the fulfillment process and help build customer relationships. In fact, it’s practically mandatory in the modern e-commerce world. Here’s why order tracking matters and how customers can stay in the loop when it comes to their packages.

Read More >

New ORM-D Labels: Changes for Small Arms Manufacturers

Posted: 2/9/22 | Shop:  Labels | Category:  Filing Supplies | By: 


There are some big changes on the horizon for small arms manufacturers. Beginning January 1, 2021, the Small Arms Cartridges ORM-D labels are no longer being accepted under Department of Transportation (DOT) regulations. Limited quantity hazardous materials must instead be packaged using a new striped-diamond label with a larger size and a distinctive design.

That can be a big change for your business. If you’re concerned about how these changes will go into effect and what to expect, check out this helpful guide to learn more.
Read More >

Spotlight on Thermal Transfer Labels: 3 Practical Uses

Posted: 8/27/14 | Shop:  Labels | Category:  Workplace | By: 

thermal transfer labels

Thermal Transfer Labels Revolutionize Record-Keeping and Control

Digital technology has ushered in breakthroughs in nearly every business and industry, ranging from manufacturing to information services. Thermal transfer printing is an example of a process generated by the digital age that has far-reaching applications.

Most often used to print such things as barcodes and unique images, it is actually a simple process in which printer, ink, and substrate “transfer” an image by working together. Most of its users don’t care to know how it works, but they care very much that it works reliably.  Read More >

New Year, More Productive You: Compatible Yearband Labels

Posted: 10/8/13 | Shop:  Labels | Category:  Filing Supplies | By: 


The holiday season is quickly approaching, and 2014 will be here before we know it. Why not get a jumpstart on your New Year’s resolutions and commit to a more organized office environment, starting right now? The Filing Supplies Shop’s Compatible Yearband Labels can help you save time and money while increasing efficiency for better year-round productivity. Read More >

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